CASE STUDY / 02
REACH
A two-in-one fitness and nutrition app for REACH Fitness LLC, built around coach Val Worrell's "Coin Your Success" approach: personalized gym, home and travel workouts paired with a food-tracking system that swaps calorie counting for a simple coin economy.
The brief
Val Worrell — fitness coach and former Pro Natural Miss Universe — had built her training method around a simple ratio: nutrition drives 70% of results, exercise the other 30%. The app needed to carry both halves of that philosophy without the food-tracking side turning into calorie-counting homework.
The approach
We designed the "Coin Your Success" system as the emotional center of the app: food and cardio effort both convert into a single coin currency, so portion control reads as a budget rather than a restriction. Workout programs adapt to gym, home or travel settings, and premium members can book a consultation directly with Val.
Fitness and food, in one place — with a coach behind it.